Web Survey Bibliography
The article discusses the effects of the growing use of cellular telephones by consumers on public opinion poll taking and marketing research. Approximately 30 percent of U.S. households now use cellular telephones either exclusively or predominately, making interviewing them essential for accurate data. The cost of reaching such persons in a survey is as much as four times that of interviewing persons with landline telephone service.
Journal homepage (abstract)
Web survey bibliography - Marketing Research (11)
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- The Perils of Online Surveys; 2011; McCullough, P. R.
- Be mindful of cellphone interviews; 2009; Anonymous
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.